Soft.
Entry luxury cashmere — beautifully soft, wonderfully durable. The shawl you reach for daily; an exceptional everyday piece.
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Grade A, AA and AAA cashmere shawls, blankets, and personalised gifts — handwoven from graded fibre on the looms of Ludhiana, finished by hand, and graded for fineness before it leaves the workshop.
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— Our Signature Service
Upload a photograph of your dog, cat, horse — anyone with a heartbeat. Our artisans in Ludhiana hand-embroider their likeness onto a cashmere shawl of your choosing. Ready in ten to fourteen working days.
Cashmere is not one fibre but many. The under-down of the Himalayan goat is sorted by hand — by colour, by length, by diameter in microns — and only the finest reaches our looms. Three grades. One promise.
Entry luxury cashmere — beautifully soft, wonderfully durable. The shawl you reach for daily; an exceptional everyday piece.
Noticeably finer than Grade A, with a silkier hand-feel and a more elegant drape. Our most-loved grade — the perfect balance of softness and substance.
The finest cashmere available anywhere. Ultra-light, feather-soft, and extraordinarily luxurious. Reserved for our most considered pieces.
Each spring, herders comb — not shear — the under-down from goats grazing the high pastures of Ladakh and Changthang. The raw fibre is sorted by hand, washed in soft Himalayan water, and spun on traditional pit-looms in Ludhiana, Punjab.
A single shawl takes between fourteen and forty hours to weave, depending on grade. Fringes are knotted, edges are pressed, and every piece is graded — A, AA, or AAA — before it leaves the workshop and travels to its design house in Como.
What our customers say
★★★★★
"The pearl shawl arrived in the most beautiful ivory box. My mother cried. Worth every penny."
Sarah M.
London · Verified Purchase
Pearl Cashmere Shawl
★★★★★
"We ordered a personalised blanket with our wedding date embroidered. Guests are still asking where it's from."
James & Kate
Edinburgh · Verified Purchase
Personalised Cashmere Blanket
★★★★★
"The dog portrait shawl blew my mind. Biscuit would have approved. Fast shipping to the US too."
Amelia R.
New York · Verified Purchase
Pet Portrait Shawl
Stories & knowledge
The journey from cashmere goat to finished shawl is longer and more extraordinary than most people realise. Here's the full story.
Wedding gifts are hard. Personalised cashmere isn't. Here's why it's become the go-to choice for guests who want to give something truly memorable.
Give something that lasts. A personalised cashmere shawl or blanket, embroidered with the wedding date and initials.
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Fabric Guide
Sourced from the undercoat of Himalayan goats, cashmere is renowned for its extraordinary softness, lightweight warmth, and timeless elegance. Each piece takes hours of careful weaving.
Perfect for gifting or treating yourself to something truly special.
Shop Cashmere →Merino is the finest of all wools — breathable, naturally moisture-wicking, and far softer than standard wool. Ideal for everyday luxury with effortless care.
The smart choice for active lifestyles and year-round wear.
Shop Merino Wool →Size Guide
| Size | Dimensions | Best for |
|---|---|---|
| 70×200cm | 70 × 200 cm | Slim wrap, travel scarf |
| 90×200cm | 90 × 200 cm | Classic shawl — most popular |
| 100×200cm | 100 × 200 cm | Generous drape, double wrap |
| 130×180cm | 130 × 180 cm | Large blanket shawl |
All measurements are approximate. Slight variation ±2cm may occur due to the hand-finishing process.