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Graded · Handwoven · Honest
We started because the market was lying to you.
Much of what is sold as cashmere — in tourist markets and on fast-fashion websites alike — is acrylic, viscose, or blended wool. CloudSpun was built to be the straightforward alternative: graded fibre, handwoven craft, and nothing hidden on the label.
Why We Started
The Problem We Set Out to Solve
Walk through any tourist market in Jaipur or Srinagar and you will see shawls labelled "Pure Pashmina" for ₹300. Browse almost any fast-fashion site and you will find "cashmere scarves" for £12. Neither is real.
Genuine pashmina — from the undercoat of the Changthangi goat, combed at altitude — costs hundreds of pounds per kilogram of raw fibre before a single thread is spun. The finest grades from Inner Mongolia are rarer still. Price is the most honest signal: below a certain threshold, you are buying a synthetic with a luxury-sounding label.
The cost is not just financial. When a wedding gift or hotel throw pills after one wash, trust erodes — in the product, and in the craftspeople who made the real thing. Skilled handloom weavers with four generations of experience lose ground to machine-made imitations every day.
CloudSpun was founded to be the honest alternative: graded fibre, documented sourcing, and a label that says exactly what is inside.
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Our Standard
Graded. Certified. Traceable.
Every piece we sell carries a grade label — A, AA, or AAA — based on fibre diameter in microns, measured before weaving. We do not blend fibres and sell the result as pure. We do not use "pashmina" as shorthand for something machine-made from acrylic.
Our fibre is hand-combed from certified Inner Mongolian farms during the spring moult — the only method that preserves the undercoat's length and softness. From there it travels to independent handloom artisans across India, whose families have worked the same looms for four generations. Each batch is cleaned, carded, spun, and woven in their own workshops. There is no factory floor.
The result is something you can hold to the light, run against your cheek, and trust.
Made in India · Designed in Italy
Rooted in India. Shaped in Florence.
India has been a weaving civilisation for centuries. We work directly with independent artisans — not a factory — whose families have worked the same looms across four generations. The fibre arrives raw and every stage of the process, from carding to the final knot of the fringe, happens in their own workshops.
The aesthetic was developed in Florence, guided by the principle of sprezzatura: ease that looks uncontrived. Drape, colour, weight — each chosen to feel inevitable rather than designed. The palette draws from Italian stone, Mughal tile, and the quieter earth tones of the Punjab plains.
Every fringe is knotted by hand. Every monogram is embroidered by eye. Two cultures in a single cloth.
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Our Commitment
What We Stand For
Honest Grading
Every piece carries its exact grade — A, AA, or AAA — based on independently verified fibre micron count. If something contains a blend, the label says so.
Plain Language on Labels
We do not use "pashmina" as a marketing term for machine-woven synthetic. When a product contains a blend, the label lists the exact fibre composition.
Direct Artisan Relationships
The weavers we work with are paid directly — no middlemen, no factory floor. Their families have run these workshops for four generations.
Made to Order
We produce in limited runs tied to actual demand. No permanent discount. No synthetic filler to hit a price point. Every piece is made because someone needed it.