Plain Shawls
Electric Bloom — Magenta Pure Cashmere Scarf
An unapologetically vivid magenta — electric, joyful, and impossible to ignore. Grade AAA cashmere with maximum presence.
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Care Instructions
- ·Hand wash in cool water (max 30 °C) with a gentle wool detergent
- ·Do not wring — press out excess water gently in a clean towel
- ·Dry flat away from direct heat or sunlight
- ·Store folded in a breathable cotton bag — never hung
- ·Use a cashmere comb to gently remove any pilling after the first few wears
About this piece
The result is a scarf of remarkable duality — demanding in colour, yielding in texture, extraordinary to the touch and to the eye.
Pair it with black or ivory for maximum impact, or wear it exactly as it demands: without apology, without hesitation.
Care Instructions
Washing
Hand wash in cold water (max 30°C). Use a gentle wool wash.
Drying
Dry flat on a clean towel. Never hang or tumble dry.
Ironing
Steam only. Never iron directly on the cashmere.
Storage
Fold neatly. Store in a breathable bag with cedar wood.
Cashmere softens and improves with gentle care. Pilling is natural in the first few wears — use a cashmere comb to gently remove.
Shipping & Returns
| Region | Delivery | Cost |
|---|---|---|
| UK | 3–5 working days | Free over £500 |
| Europe | 5–8 working days | From £12 |
| USA & Canada | 7–12 working days | From £18 |
| Rest of World | 10–14 working days | From £22 |
| India | 5–7 working days | From ₹850 |
Returns
We offer free returns within 14 days of delivery. Items must be unworn, unwashed, and in their original packaging.
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Questions & Answers
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Your journey
Recently viewed.
Combed, not sheared
Spring under-down hand-combed from goats grazing the high pastures of Ladakh and Changthang.
Hand-sorted
Sorted by colour, length, and diameter in microns — only the finest fibre reaches our looms.
Pit-loom woven
Spun and woven in Ludhiana on traditional pit-looms. Fourteen to forty hours per piece.
Graded & signed
Tested for fineness and staple length. Graded, numbered, and packed in our ivory box.