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The Journal

Stories, knowledge & craft

The Journal

Honest advice about cashmere — what it is, how it's made, how to care for it, and how to tell real from fake.

Latest · 03 July 2026

Cashmere Throws for the Sofa: A Room-by-Room Styling Guide

A cashmere throw looks like decoration but functions as furniture.

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Fibre Guide · 30 Jun 2026

Sustainable and Ethical Cashmere: What Traceable Actually Means

Traceable and ethical are used loosely. Here is what they should mean.

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Wedding · 28 Jun 2026

Cashmere for Winter Weddings — Bridal, Bridesmaid and Guest Style

A grounded guide to cashmere at a winter wedding.

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Baby & Gifts · 25 Jun 2026

Baby Cashmere: A Gentle Guide for New Parents

The softest fibre in the world. Why baby cashmere works for newborn skin.

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Fibre Guide · 22 Jun 2026

Why Cashmere Pills — and What It Really Says About Quality

A pill is not a defect. Whether your cashmere pills has more to do with wear pattern and yarn twist than grade.

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Wholesale · 19 Jun 2026

Cashmere Corporate Gifting: A B2B Buyers Guide

A branded pen ends up in a drawer. A cashmere shawl lives in someones wardrobe.

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Fibre Guide · 17 Jun 2026

Eri Silk vs Mulberry Silk: The Ahimsa Difference

Two silks, two philosophies.

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Gift Guides · 16 Jun 2026

The 7th Anniversary Gift Tradition: Why Wool & Copper Means Cashmere Today

The 7th wedding anniversary is wool (traditional) and copper (modern). Why a cashmere gift bridges both — and the pieces couples actually keep for the next twenty years.

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Buying Guide · 14 Jun 2026

Cashmere Weight Explained: GSM, Ply, and What Each Number Really Means

The three numbers that actually matter on a cashmere label — GSM, ply, and micron — explained in plain English. With reference ranges for shawls, blankets, and scarves.

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