The Journal

Buying Guide · 14 Jun 2026

Shawl vs Wrap vs Stole vs Scarf — What Is the Actual Difference?

Four names, one product family. The plain-English guide our atelier uses.

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Buying Guide · 12 Jun 2026

How to Spot Real Cashmere (and Avoid £200 Mistakes)

Six honest tests for telling real cashmere from clever fakes — without lab equipment, in under a minute. Use these before you pay £200 for something that should have cost £20.

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Style Guide · 11 Jun 2026

Cashmere for Men: The Complete Guide to Fit, Colour & Occasion

Mens cashmere is bought once and worn forever. A grounded guide.

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About Cashmere · 10 Jun 2026

Pashmina vs Cashmere: The Truth About What You're Buying

They sound interchangeable. They are not. A clear guide to the difference between pashmina and cashmere — and why it matters when you spend £200 or £2,000.

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Care Guide · 08 Jun 2026

How to Wash Cashmere at Home (Without Ruining It)

Dry cleaning is not the safest option for cashmere. Here is exactly how to hand-wash at home.

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About Cashmere · 10 Apr 2026

How Cashmere Is Made: From Mountain Goat to Luxury Textile

The journey from cashmere goat to finished shawl is longer and more extraordinary than most people realise. Here's the full story.

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Gift Ideas · 31 Mar 2026

Wedding Gifts: Why Personalised Cashmere Is the Perfect Present

Wedding gifts are hard. Personalised cashmere isn't. Here's why it's become the go-to choice for guests who want to give something truly memorable.

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Gift Guides · 28 Mar 2026

The Perfect Wedding Gift: Personalised Cashmere

Give something that lasts. A personalised cashmere shawl or blanket, embroidered with the wedding date and initials.

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Craftsmanship · 25 Mar 2026

How We Embroider Your Pet's Portrait in Cashmere

From photo to thread — the story behind our bespoke pet portrait embroidery service, made by hand by artisans across India.

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