Stories, knowledge & craft

The Journal

Honest advice about cashmere — what it is, how it's made, how to care for it, and how to tell real from fake.

Latest · 10 April 2026

How Cashmere Is Made: From Mountain Goat to Luxury Textile

The journey from cashmere goat to finished shawl is longer and more extraordinary than most people realise. Here's the full story.

Gift Ideas · 31 Mar 2026

Wedding gifts are hard. Personalised cashmere isn't. Here's why it's become the go-to choice for guests who want to give something truly memorable.

Gift Guides · 28 Mar 2026

Give something that lasts. A personalised cashmere shawl or blanket, embroidered with the wedding date and initials.

Craftsmanship · 25 Mar 2026

From photo to thread — the story behind our bespoke pet portrait embroidery service, made by hand by artisans across India.

Cashmere Care · 20 Mar 2026

Not all cashmere is created equal. We explain the difference between Grade A, AA and AAA — and help you choose the right one.

Buying Guide · 12 Mar 2026

A quality cashmere shawl is one of the most versatile and enduring pieces you can own. Here's everything to know before buying.

Style Guide · 07 Mar 2026

Choosing a cashmere colour is one of the most enjoyable decisions in fashion. Here's our guide to the shades that work hardest in 2025.

About Cashmere · 06 Mar 2026

Not all cashmere is equal. Here's exactly what Grade AAA means, why it matters, and how to spot the real thing.

Personalisation · 22 Feb 2026

Personalised cashmere transforms a beautiful product into an unforgettable gift. Here's everything you need to know about the process.